1McAlexander, James H, et al. Building brand community[J]. Journal of Marketing, 2002,66 (Jan.):38-54.
2Yakimova, R, and M Beverland. The brand-supportive firm: An exploration of organizational drivers of brand updating[J]. Journal of Brand Management, 2005,12(6): 445- 460.
3Cobb-Walgren, C J, Ruble, C A, and Donthu, N. Brand equity, brand preference, and purchase intent [J]. Journal of Advertising, 1995, 24(3) :25-40.
4Berry,N G Revitalizing brands[J]. Journal of Consumer Marketing, 1988,5(Sum. ):15-20.
5Keller,K L. Managing brands for the long run: Brand reinforcement and revitalization strategies[J]. California Management Review,1999,41(Spr. ):102-124.
6Lehu,J. Back to life! Why brands grow old and sometimes die and what managers then do: An exploratory qualitative research put into the French contex[J]. Journal of Marketing Communications,2004,10(6) : 133- 152.
7Ourusoff, Alexandra. What's in a name? [J]. Financial World, 1992,161 (Sep.) :32-46.
8Crawford, Merle. New products management[M]. Homewood, IL: Irwin, 1993.
9de Chernatony, L, and McDonald,M H B. Creating powerful brands[M]. 2nd Ed. , London:Butterworth-Heinemann Ltd. , 1994.
10Brown, S, R V Kozinets, and J F Sherry. Teaching old brands new tricks: Retro branding and the revival of brand meaning[J]. Journal of Marketing,2003,67(7) : 19-33.