从受众的选择性行为论纪录片“真实再现”的合法性

The Legitimacy of Documentary"True Reproduction"about Audience Choice Behanior

大众传播媒介应该本着重视、尊重受众以提高传播效果的原则,在传播形式上尽可能地考虑到受众积极参与传播过程的愿望、要求和权利。受众接受信息时具有选择性行为:选择性注意、选择性理解、选择性记忆。因此,"真实再现"画面所呈现的历史,比文献所陈述的历史更加直观而生动,更易于为大多数人所感知,因而电视纪录片中历史的真实再现,就不仅在哲学意义上具有与文献同等的"真",而且在道德意义上具有高于文献的"善"。

The mass media should be in line with the principle that take seriously the audience, respect the audience to enhance the dissemination effect. As far as possible to consider the audience＇desire,request and the right to participate positively in the spreading process.When acceptted the information, the audience have the choice act： The selective attention, the seleetivily understood, and the selectivily remembered. Seeing from receives audiences＇ choice act, the documentary film -＂the real reappearance＂ presents the history ,which is more direct-viewing and vivid than the literature. These relatively easy access to all the accepted, not only those historical true reproduction in television documentary film, is in the philosophy significance with the literature same level ＂really＂,moreover, （is beneficial in social populace） in the moral significance is higher than the literature ＂friendly＂.