摘要
金融危机给中国带来了巨大的挑战，但中国经济率先反弹，使全世界的目光都聚焦到中国增长上来。金融危机颠覆了全球对世界500强的看法，颠覆了对西式管理的崇拜。世界经济的振荡，给中国带来了什么机会？以低附加值制造业为主的中国，应该率先在哪些产业建立全球竞争优势？中国企业如何在全球建立品牌？《经理人》与本刊客座总编辑、全球整合营销之父唐·舒尔茨教授展开了高峰对话。
The financial crisis has brought tremendous challenges to China. However, now that the China is the first among major economies to see a rally, the attention of the whole world is focused on China’s growth.The crisis has turned upside down the world’s perception of Fortune 500 companies and its worshipping of the Western-style management. What opportunities will the economic turbulence around the globe bring to China? In what industries should China which relies heavily on low value-added manufacturing take the initiative to build its competitive advantages globally? How can Chinese enterprises develop their global brand?
出处
《经理人》
2009年第10期38-41,38+18,共4页
Manager
