摘要
我对经济形势一直持太过正面的看法，相信未来是乐观的。我必须承认我们是黄金10年起来的企业，对经济下滑没有任何体验，更无从准备，对经济的判断能力存在天然缺陷。而只有经历过一个教训、一个周期后，我们才会真正意识到什么是资本市场和宏观经济的周期性震荡。
What kind of company should Focus Media become exactly? Itis my vision and motivation to grow the company into a digital communication group across various media platforms. If I only sought to make money, I could have resigned from my post as Chairman and sold my stocks after March 15, but I have never thought of doing this. My idea is that in the future, I should not spend less time at the frontline and more on strategic management. As I always believe, the value of the company is based on 3 things it does. First, it should understand how consumers are changing their lifestyles and their habits in interacting with the media. Secondly, it should understand changes in the needs of advertisement owners. Third, it should seek values and methods in the media that can adapt to such changes.
出处
《经理人》
2009年第10期58-59,20,共2页
Manager
