摘要
在西双版纳野象谷对276名游客进行问卷调查,得到人口学特征、旅游动机和森林公园形象认知等信息;采用因子分析的方法提取出3个旅游动机公因子、6个形象公因子;通过单因子方差分析检验游客人口学特征对动机和形象的影响;通过皮尔森相关分析表明旅游动机和形象认知有着显著的相关性。并提出森林公园实现可持续发展的建设性意见。
Demology features, travel motivations and image perceptions had been obtained through the questionnaire survey for 276 visitors at Xishuangbanna Wild Elephant Valley completed, 3 motivation factors and 6 image factors were distilled by factor analysis method; effect of tourist demology features on motive and image was checked through single factor variance analysis, Pearson＇ s correlation coefficients showed there was significant interrelations between tour motivation and image cognize. This paper raised constructive suggestions for forest parks sustainable development.
出处
《福建林业科技》
2009年第3期214-218,共5页
Journal of Fujian Forestry Science and Technology
关键词
森林公园
因子分析
旅游动机
形象认知
西双版纳野象谷
forest park
factor analysis
travel motivation
image cognize
Xishuangbanna Wild Elephant Valley
