摘要
悠久的历史和丰富的文化内涵,造就了淮扬风味菜的品牌地位。而淮扬菜集聚区建设规划的提出为淮扬菜的发展带来了新机遇。淮扬菜要以品牌为核心,重视菜品质量的稳定和提升,通过提高餐饮附加值和菜肴的不断创新,加快淮扬菜的发展步伐。
Long history and profound cultural connotation made Huaiyang Cuisine an established brand name. The project plan of Huaiyang Cuisine gathering zone renders new opportunity for its further development. The development of Huaiyang Cuisine is supposed to be fastened by focusing on brand name, emphasizing dish quality and promoting the cuisine added value.
出处
《扬州大学烹饪学报》
2009年第3期29-31,共3页
Cuisine Journal of Yangzhou University
关键词
淮扬菜
餐饮集聚区
品牌建设
Huaiyang cuisine
gathering zone of catering industry
brand construction