瘦西湖风景区夏季餐饮产品体验性设计

Experiential Design of Summer Food and Beverage Products in the Slender West Lake

景区经营中一直存在重游玩、轻餐饮的倾向。而餐饮在游览活动中具有调节身心的重要作用。为弄清餐饮在瘦西湖景区夏季游览体验中的地位和作用,通过现场跟踪观察和访谈,发现餐饮消费和景区游览活动之间存在着关联。根据景区主题、游客旅游时间与空间、游览方式、景区服务等要素,并结合体验营销思路设计景区餐饮产品,以达到提高游客景区体验质量的目的。

Scenic spot management focuses on touring service other than catering service which whereas may play an important role in regulating tourists physically and psychologically. To make it clear the significance of catering service in summer traveling experience, field observation and interview were made and certain rela- tionship between catering service and touting activities was found. In light of the factors, such as scenic theme, touring time, traveling means and scenic spot service, in combination with experiential marketing strategy, appropriate food and beverage products are designed to better the tourists experience of the quality service.