企业多元化经营的成功之道

Successful Keys of Enterprise Diversified Operation

多元化经营是企业快速成长的重要手段,但同时也加大了企业的管理难度、分散企业资源、增大经营风险。我国企业在多元化探索中普遍存在着不相关多元化偏好,多元化的速度过快、跨度过大,而且往往忽视有效的资源整合。确保多元化成功的关键在于做强主业、培育核心竞争力,在恰当时机确立正确的多元化战略,并在多元化实施过程中建立起有效的运营机制。

Diversified operation is an important means for the rapid growth of enterprises, but it also increases the management difficulty, disperses the enterprise resources and increases the operational risks. It is always seen that Chinese companies prefer unrelated diversification, over-speed and too broad scale of diversification, while the effective resource integration is neglected. The keys to ensure the success of diversification lie in strengthening the main business and cultivating the core competence, selecting the right diversification strategy in good timing, and establishing the effective operating system in the process.