动漫产业的困境与角色商品化权的法律体系构建

The Predicament in Cartoon Industry and the Construction of the Legal System Concerning Right of Publicity

动漫产业由于绿色环保,无需钢铁煤炭等消耗性原材料投入,且产业链形成后能够获得巨大回报,已成为中国未来新的经济发展引擎。但是,盗版、恶意抢注、衍生产品的仿制等侵权行为的存在,却使得目前中国的动漫产业陷入困境。想要发展动漫产业,就要对其进行完善的法律保护。基于动漫产业知识产权法律保护现状,借鉴国外经验,以角色商品化权的法律体系的构建来谈对动漫产业知识产权法律的全面保护,以期为动漫产业的发展与法律保护提供参考。

Cartoon industry is enviroment friendly since it need not consume steel or coal. It benefits a lot after forming the industrial chain. So it becomes a new driving force for the economic advance in the future. However, copy piracy, irregular enrollment, copy derivatives have made Chinese cartoon industry in a tight corner. We should introduce legal safeguards against such torts in order to develop Chinese cartoon industry. Based on the current status of intellectual property protection, we should learn from the experiences in other countries, and form the structure of the right of publicity system in order to protect Chinese cartoon industry better.