摘要
象似性理论是认知语言学的一个研究热点,学者们一方面注重象似性理论体系自身的建设,一方面重点研究以诗歌为代表的文学体裁中存在的象似性现象。相比而言,对于广告英语中的象似性尚缺乏深入地研究。因此,本文将集中讨论广告中的声音象似性现象,论证其修辞功能,说明其在广告英语中发挥的重要修辞作用。
Iconicity, as an important branch of cognitive linguistics, is hotly discussed at home and abroad. Scholars not only develop its theoretical system but also study iconicity and its rhetoric function through poetry. Comparatively speaking, advertising English and its iconic phenomena have not received enough attention yet, especially in China. Therefore, this paper wiU focus on the sound iconicity in advertising English and study its rhetorical function and importance.
出处
《长江师范学院学报》
2009年第5期119-122,共4页
Journal of Yangtze Normal University
基金
湖南科技学院院级课题"广告英语文体与修辞的认知研究"(湘科院院字[2005]79号)
湖南省教育厅2009年度一般科研项目"广告英语的符号象似性及其修辞功能研究"的阶段性成果
关键词
广告英语
声音象似性
修辞功能派
advertising English
sound iconicity
rhetorical function
