五粮液中庸文化的坚守与发展

Inheritance and Development of Doctrine of the Mean Culture in Wuliangye Liquor

五粮液文化是五粮液发展过程中产生的思想观念、制度规范、建筑雕塑、产品广告等的综合体。其核心是中国儒家的中庸文化,但也恰当地吸收了道家、墨家、法家等文化中的先进成分。它是五粮液不断走向成功的反映。中庸文化应当与时俱进,在全球化时代进行现代转型,使文化成为五粮液强大的软实力。

Wuliangye culture is a complex of idea, system, architecture and sculpture, product advertising, etc. The core of Wuliangye culture is the doctrine of the mean culture in Confucianism. It also absorbed advanced components in Taoism, Mohism, and Legalists properly. It reflects the success of Wuliangye. The doctrine of the mean culture should be with the times, be changed into the modern transformation in the era of globalization, which will make the culture to be a powerful soft power of Wuliangye.