论标志设计的创意与视觉语言的生成

On the Creation of Sign Design and the Generation of Visual-language

标志是一种大众传播符号,它以各种精炼的形象表达一定的涵义,传达明确而特定的信息。因此标志也是一种寓意的象征符号,即"有意味的形式",标志的这种功用最终是取决于标志的创意和视觉表现上,本文就从标志设计的发展和视觉表现等方面来探讨标志设计的创意与视觉语言的生成。

Sign is a kind of mark for public communication, which uses its delicate form to express certain meaning and deliver specific and concrete information. Hence, sign is a mark that contains allegory and symbol meaning. Sign＇s function ultimately lies on its creative thought and the visual - expression method. The paper tries to discuss the creation of sign design and the generation of visual- language through the development process of sign design and visual-expression.