摘要
通过对4A广告公司创意会所运用的头脑风暴法流程的具体剖析,结合广告创意课的特点,激发学生的创造思维,培养学生的创意能力。
Through the analysis of the process of brainstorming in 4A AD companies, with the features of creative AD, this paper tries to find methods to promote students＇ creative thinking and cultivate students＇ creative ability.
出处
《湖南第一师范学报》
2009年第4期72-74,共3页
Journal of First Teachers College of Hunan
关键词
头脑风暴法
创意
创造性思维
智力激励法
brainstorming
creation
creative thinking
intellectual stimulation method
