基于健康和安全的食品广告管制

Foods advertising regulation in view of health and safety

食品广告的负外部性和负内部性,危害着消费者的健康和安全。优化食品广告管制的思路是:重视对食品广告负外部性的管制,加强食品广告中食品安全的风险分析,健全食品广告的管制体制,推行违法食品广告连带责任追究制度。

The negative externalities and internalities of foods advertising have jeopardized consumers＇s health and safety. In order to improve foods advertising regulation, we should pay more attention to foods advertising against negative externalities, strengthen the risk analyse among foods advertising, perfect the regulation system of foods advertising, carry out the institution to investigate the related duty of illeged foods advertising.