在线电子商务中商品估价的形成

Research of the appraisal mechanism on e-commerce

电子商务中,商品估价问题是价格协商理论研究的基础。本文从商品价格的定义和特征等出发,分别对买卖双方各自价格估值产生特点进行了详细论述。特别是对交易主体主、客观影响因素进行了深入分析,通过细分各影响因素自身及相互作用产生的估价作用,并在此基础上对影响组合进行形式化描述。能够为直观的利用形式化数学模型进行建模分析提供研究条件。

On e-commerce, the evaluation generation is the prerequisite foundation of price negotiation theory. This article amplifies the influencing factors in Market Economy by means of the price concept and characteristics. The process on partners＇ evaluation is described. The influences of subjective factors and objective factors on pricing are detailed with formulas. This thesis provides conditions for the future modeling, analysis and simulation on price negotiation.