2009新型肥料的蓝海之年——新型肥料上半年销售情况调查

Survey of Sale Status of New Fertilizer in the First Half Year of 2009

2009年的夏天已经过去,但是诸多大化肥企业的销售人员没有感受到春天的到来。造成大化肥今年出现销售困难的直接原因就是产品同质化严重、市场供应过剩严重,诸多相似的企业在红海中拼杀得火热,然而最终发现经销商并不买账。然而,我们却发现很多新型肥料企业不仅没有因为经济危机出现销量下滑,反而在今年迎来了发展的春天,销量增幅在50%以上都是比较普遍的现象,有很多企业今年的销量增幅有望达到100%以上。也许传统的大型化肥生产企业对这些新型肥料企业有些不屑,但是对于经销商来说,他们所要代理的是一个没有什么竞争对手的产品,而且这个产品有自己非常独特的效果,最重要的是,这些新型肥料企业的营销策略要更加细致和贴心,让经销商可以放心地去代理这个产品,是新型肥料企业让经销商在一个几乎没有竞争对手的蓝海中很容易获得较高的利润,这也许就是今年经销商经营新型肥料热情高涨的原因。

As the summer in 2009 passed,sellers of most fertilizer enterprises haven't feel warming of spring.The direct reasons for hard sale of big-brand fertilizers are serious similarity and surplus supply.Many enterprises who operated in the same way have worked very hard but to find that dealers still wouldn't buy their products.However, we find that many new-type fertilizer enterprises who didn't loss the sale got 50%higher sale volume.Sale of some enterprises even increased by 100%. Maybe traditional fertilizer producers don't think highly of those new-type fertilizer producers.But for distributors,they want the products that have their own features and effects.And to be the most important,these new-type fertilizer enterprises make their sale more careful and considerate so that distributors are willing to choose their products.That's why these new-type products get so popular.