相对区域市场中主导零售商掠夺性定价策略研究

On Predatory Pricing of Dominannt Retailiers in the Relative District Market

零售竞争的分散性与零售管理统一性为主导零售商在相对区域市场实施掠夺性定价策略提供了可能。在实施掠夺性定价期间,主导零售商有能力承担巨大损失,有能力满足掠夺性低价时的市场需求,有能力驱除竞争对手并有效阻止新的市场进入。因此,政府规制应注意准确界定相关区域市场,着力限制主导零售商剥削中小供应商的行为,防止主导零售商在相对区域市场中市场份额的显著变化并关注主导零售商持续过度低价促销。

It＇ s possible for dominannt retailiers which implementing the strategy of predatory pricing in the relative district market because of the decentralization character of retailing competition and the unification character of retailing management. During predatory pricing, dominannt retailier have ability to bear much loss, meet residual demand and hinder potential entrants. Therefore, the bureaucracy should pay highly attention to the definition of market, and market share, super economic exploitation, undue promotion with low price of dominant retailers.