摘要
将商业广告中的"感性"作为一个单独的元素进行研究,对色彩、光影、文字、具象图形和抽象图形等几种感性元素形式进行了分析。
＂Emotion＂ in commercial advertisement is studied as a separate element, and several kinds of emotional elements such as color, light, text, concrete graphics and abstract graphics have been analyzed.
出处
《唐山师范学院学报》
2009年第5期131-132,共2页
Journal of Tangshan Normal University
关键词
商业
广告
感性元素
commerce
advertisement
emotional element
