摘要
电视娱乐节目以其参与性、娱乐性、体验性、互动性等优势能够充分建构利益联盟和开发产业链接,形成节目的规模效益。电视娱乐经济的兴起是与注意力消费和乐趣消费导向为基础的。我国电视娱乐经济具有鲜明的特征,电视娱乐经济价值的实现是以资本创造力、注意力吸引、公众参与性和传受双方的共赢性为基础的。
Advantages of TV entertainment programs as widely anticipation, amusement, experience, and sufficient interaction with audiences are very useful to form central unions of interests and develop critical industrial chains so as to gain scale effectiveness. TV entertainment economy grows rapidly on the basis of pointed attention consumption and interest consumption. TV entertainment programs of China have distinct characteristic. Capital creativity, attention attraction, public participation, and win-win relationships between mass media and audiences usually play fundamental roles to meet the economic values of TV entertainment programs.
出处
《云梦学刊》
2009年第5期151-155,共5页
Journal of Yunmeng
基金
2008年教育部人文社科基金规划项目(编号:08JA860006)
关键词
电视娱乐现象
经济价值
娱乐经济
TV entertainment phenomenon
economic values
entertainment economy
