旅游业综合竞争力评价研究——以河南为例

Evaluation of Comprehensive Tourism Competitiveness——A Case of Henan Province

选用了5个子系统40个指标,用统计软件SPSS13.0分析了河南省旅游业的综合竞争力,并对河南省及部分省份的旅游业综合竞争力进行聚类分析.结果显示,河南省旅游综合竞争力比广东省弱,主要是由于前者经济发展水平落后于后者,但河南省旅游综合竞争力比湖南、湖北等地要强,主要得益于河南省旅游资源的丰富.最后,提出了河南旅游业持续发展的对策建议.

The paper chooses 5 subsystems including 40 indexes, analyzes the tourism comprehensive competitive power of Henan with statistical software SPSS13.0, and takes a clustering analyzing to find out the position and the shortage of the tourism development in Henan. The results show that the tourism comprehensive competitiveness of Henan is not as strong as Guangdong, and the main reason is that economy development level of Henan is lower than the latter. Because of abound tourism resources, the tourism comprehensive competitiveness of Henan is better than the Hunan, Hubei etc. Finally, countermeasures and suggestions are provided for tourism development.