黑龙江省农业生态旅游品牌建设研究

Study on Heilongjiang Agricultural Ecotourism Brand Construction

目前,黑龙江乡村生态旅游还存在着一些问题,其中最为突出的是知名度、品牌化程度不高,直接影响其作用的发挥。政府应从加强旅游基础设施的建设和改造,开发丰富的农业生产旅游产品,提高农业生态旅游接待的整体服务水平,充分利用与农产品相关的促销时机加大农业生态旅游宣传力度等诸多方面入手,着力打造黑龙江省农业生态旅游的品牌,大力推进农村生态旅游事业的发展。

Now, the main problem in Heilongjiang rural ecotourism is its low popularity and branding degree. The government should make great efforts to build Heilongjiang rural ecotourism brand and promote the development of rural ecotourism industry by means of converting tourism infrastructure, developing abundant agricultural tourism products, increasing service level of agricultural ecotourism reception, and expanding agricultural ecotourism propaganda through promotion related to agricultural products.