厦门市旅游电子商务发展现状及对策分析

On E- commerce Situation of Xiamen Tourism and Its Strategy

目前,厦门市旅游电子商务已有了较大的发展,并已形成一批具有一定影响力的旅游电子商务网站。但仍能发现一些不足之处:旅游电子商务网站缺乏明确的盈利模式、网站专业性差、网站宣传力度不足,导致旅游电子商务网站严重同质化,缺乏统一的旅游信息管理平台和旅游电子商务人才。面对信息化时代给旅游业带来的机遇与挑战,厦门要实施科教兴旅战略,解决其发展中的种种问题。应建立厦门旅游综合数据管理系统,建设旅游电子商务平台,大力培养旅游信息管理和旅游电子商务人才,加大宣传力度,探索盈利模式,促使厦门旅游产业快速发展。

Now e-commerce on Xiamen tourism has been developed to great extent, and formed a series of powerful tourism e-commerce website. But shortcomings still exist, i.e. the business websites are lack of definite profit patterns, the websites are amateur and their propagandas are insufficient, which lead to serious sameness of tourism websites, lack of united information management platform and e-cemmeree talents on tourism. Facing the opportunity and challenge brought by information age for tourism, the city should take the strategy of prospering tourism by science to solve the problems, build comprehensive data management system and tourism e-commerce platform, train the talents on tourism information management and tourism e-commerce, expand propaganda, explore profit patterns, and promote the rapid development of Xiamen tourism.