中国农药企业进入欧洲市场的知识产权策略

IP Strategies for Chinese Pesticides Companies into the European Market

知识产权保护问题对于世界上任何国家来说都是不可忽视的，欧洲更是一个非常注重知识产权的区域。有效的知识产权保护是欧洲最重要的政策之一，也是众多欧洲公司的主要资产。在欧洲，知识产权不仅仅是做生意的一个工具，更是市场经济的框架。其意义在于一个详尽的知识产权策略是欧洲市场的“驾照”。

In the globalisation age, more and more Chinese companies are operating across borders and between continents, expanding their business markets into the European Market. Yet, despite the investor friendly environment of Europe, the promising road to a European success can be marked by thorny hurdles due to the legal differences between China and Europe. One of such hurdles is the strict protection of Intellectual Property （IP） in Europe. Unlike in China where IP is only a tool of doing business, IP constitutes the comer stone of European market economy.