倡导人文关怀 提升网媒公信力——以5·12汶川地震报道为例

Promoting Public Trust for Web-based Media by Advocating Humanistic Care: A case study of 5.12 Wenchuang earthquake

与传统主流媒体如报纸、电视相比,网络媒体的因为人文关怀的不足导致公信力不高,制约了网络媒体的进一步发展。5.12汶川地震发生后,网络媒体抗震救灾报道中,始终遵循人文关怀的精神,大大提升了网络媒体的公信力。

Comparing with the traditional mainstream media such as the newspaper and TV, the web-based media have failed to win the public trust and the further development of which has been slowed down for lack of humanistic care. However, with the humanistic performance of the wbe-based media from the very beginning in reporting the 5·12 Wenchuang earthquake, the media have successfully regained the public trust for themselves.