发达地区居民对节假日调整影响休闲旅游的感知分析——以上海、杭州和苏州为例

Analysis on the residents' perception of the impacts of holiday revision on leisure travel in the developed regions:Cases of Shanghai,Hangzhou and Suzhou

以休闲旅游需求较高的上海、杭州和苏州3市为案例地,运用因子分析法研究新休假制度"增加传统节日为法定假日"、"实施五个小长假"和"实施带薪休假"对居民休闲旅游行为产生影响的潜在特征,确立了新休假制度9个公因子,并在此基础上利用方差分析法进一步检验不同人口学特征和3市居民对新休假制度的影响感知是否存在显著差异。研究结果表明:(1)取消"五一"长假对居民休闲旅游影响较小;(2)对实施5个小长假支持态度反映出居民的旅游需求由初级化向高级化发展的趋势;(3)普遍赞成带薪休假制度反映了居民对于休假权利的觉醒,使得居民能享受优质的休假旅游,加强监督和保障机制是确保带薪休假落实的关键;(4)节假日调整有利于我国旅游业进一步发展。

Taking Shanghai,Hangzhou and Suzhou,which are in great demand for leisure travel,as examples,the paper makes an in-depth analysis of the impacts of holiday revision on the residents＇ leisure travel behavior.Factor Analysis was used to study the potential influence of a new holiday system in three aspects,i.e.,the adding of the traditional festivals as statutory holiday,the implementation of five short holidays,and Paid Leave.The authors selected nine public factors of the new system and used Variance Analysis to examine whether there are significant differences in perception of the adoption of new holiday system and the abolition of one of the three ＂golden week＂ holidays for different demographic groups.The results show that：（1） The shortening of May Day holiday has little impact on the residents＇ leisure travel behavior;（2） Residents＇ supportive attitude to the implementation of five short holidays shows that residents＇ demand for short-term leisure travel and cultural leisure travel is increasing and developing from primary to advanced level.（3） Residents＇ are in favor of the right to Paid Leave,which facilitates a flexible holiday system.This enables residents to enjoy high quality vacation travel,so it is important to strengthen supervision and protection mechanism so as to ensure its implementation.（4） The new holiday system is conducive to China＇s further development of the tourism industry.