基于旅游者角度的中美文化价值观差异研究

Research on the Differences Between Chinese and American Cultural Value Based on Tourists

研究跨文化旅游背景下,中美两国旅游者的集体主义和个人主义价值观具有重要理论和现实意义。本文研究了中美旅游者在旅游观念、动机和行为上的差异,指出其差异的根源在于旅游者思想中的集体主义和个人主义价值观,并从历史和经济层面分析了中美旅游者集体主义和个人主义价值观产生的根源。

The essay studies the differences of tourism conception, motivate and behavior between Chinese and American tourists, points out that the root of the difference is the viewpoints of collectivism and individualism in tourists＇ mind, and analyzes the root of collectivism and individualism of Chinese and American tourists.