我国零售业电子商务发展探讨

Discussion on E- Commerce Development in Chinese Retailing

当前,我国零售业电子商务发展存在的问题,主要体现在信息不对称影响消费者决策,交易双方的信用难以确保,支付安全问题令人担忧,物流体系滞后制约零售业电子商务发展等方面。政府应从完善信用体系,保障支付安全,加强物流系统建设,重视人才培养等方面入手,切实解决零售业电子商务在发展过程中存在的问题,从而实现我国零售业电子商务的新发展。

Currently, the problems in developing retailing e-commerce in China are mainly that asymmetric information influences consumers＇ decision, the credit of the trading parties and payment security are hard to be guaranteed, and lagged logistic system restrains the development of retailing e-commerce. Hence, the government should feasibly solve the problems existed in retailing e-commerce by improving credit system, guaranteeing payment security, increase construction on logistic system, value talent development, and realize the new development of our retailing e-commerce.