国际大型石油石化公司应对当前经济形势的策略分析

Analyzing Strategy to Cope with the Current Economic Situation for International Major Companies in Petroleum and Petrochemical Industry

在石化市场周期性调整和全球经济衰退的双重压力下,世界石油石化行业遭受重创。面对当前经济形势,大型一体化石油公司和大型化工公司的应对策略虽各有侧重,但都是在将业务结构由多元化、分散化向集中化转变,重视技术研发,壮大优势产业,培育主打产品,着力提高优势产业的竞争力。ExxonMobil公司充分利用一体化优势,最大限度地发挥协同效应;加快进入具有资源优势和市场潜力的区域,有选择性地投资优势项目;同时重视发展化工核心业务。Shell公司及时调整投资方向,推迟或放弃了一些投入巨大的可替代能源项目,发挥炼化一体化优势,开发利用新技术。BASF公司继续兼并收购,加速实施重组,将关键研发项目与未来增长领域相结合,同时采取裁员和短时工作制措施。陶氏化学公司通过裁员和出售非战略性业务降低运营成本,坚持推进转型战略。

Under a dual the global petroleum and pressure from the periodical market adjustment and the global economic recession, petrochemical industry has suffered a heavy loss.The strategy to cope with this situation for each integrated major petroleum company and each large petrochemical company,although with different emphases,is to change the business structure from diversification and decentralization to centralization, to attach importance major products and technological research and development（R＆D）,to enhance dominant industries,to foster focus on improving the competitiveness of dominant industries.By sufficiently utilizing its integration supremacy,ExxonMobil is maximizing the coordination effect,accelerating its entrance into the areas with resource preponderances and market potentials ,making investments selectively in dominant projects and attaching importance to developing the chemical core business.Shell has timely adjust its investment directions,with some huge money projects of alternative energy being postponed or abandoned,and has developed and utilized new techniques by using its advantages of refining-chemical integration.The measures taken by BASE are to continue doing merger and acquisition,to accelerate reorganization ,to combine the key R＆D projects with the future growth areas,to reduce the staff and to adopt a short-time work system.In Dow,a transformation strategy is insistently advanced by reducing the staff and selling non-strategic assets to decrease its operation cost.