大学生对网络旅游信息态度形成的影响因素研究——以西安为例

Analysis of Undergraduates' Attitude toward Internet Tourism Information and Influencing Factors——A Case Study of University Students in Xi'an

对大学生的网络旅游信息态度及影响因素进行探讨。在对西安三所高校进行问卷调查的基础上,运用SPSS16.0进行数据处理。结果表明:大学生对网络旅游信息的总体态度基本保持中立;通过因子分析、回归分析,发现萃取出5个因子中的4个因子(决策因子、娱乐因子、供给因子和品牌因子)与总体态度存在显著相关性;专业、年级、每月花费和上网频率等个人统计变量对决策因子和娱乐因子存在显著差异。

Based on the discussion of the undergraduates attitude toward internet tourism information and influencing factors, this paper tries to break that awkward situation. After inquiry in three universities in Xi＇an, it analyzes the data using the software SPSS16.0. Results show that undergraduates attitude toward internet tourism information is neutral; 4 factors （ decision - factor, amusement - factor, scrvise - factor, brand - factor） of 5 ones have positive relationship with attitude, which are extracted through factor analysis and regression analysis; the relationship between major, grade, spending each month, the frequency of surfing and decision -factor, amusement -factor is also significantly relevant.