非物质文化遗产的产业化开发与商业化经营

Industrialized Development and Commercial Management of Non-material Cultural Heritage

从表现形式看,非物质文化遗产大体可分为"可进入市场"的非物质文化遗产与"不可进入市场"的非物质文化遗产两部分。非物质文化遗产能否进入市场并进行商业化经营,关键在非物质文化遗产传承规律自身。只要遵循非物质文化遗产传承规律——原来走市场的继续走市场,原来不曾走过市场的尽量不要走市场,而介乎于两者之间者在进入市场时如果能谨慎从事,通常都不会出现太大问题。非物质文化遗产保护与产业化开发确有矛盾的一面,但只要将"保护"与"开发"工作分开来做,就很容易实现"保护"与"开发"的双赢。可以说,"分别实施"是化解非物质文化遗产"保护"与"开发"矛盾的有效手段。

From the angle of manifestation,non-material cultural heritage can be generally divided into two catalogues:marketable and non-marketable.The key to decide whether non-material cultural heritage can be marketable or not lies in the transmission disciplines themselves.As long as we follow the rules that non-material cultural heritage transmits—the marketable heritage continues to be marketable and the non-marketable heritage goes on to be non-marketable,and the heritages between two catalogues can cautiously enter the market—no serious problems will arise.There are conflicts between protection and exploitation of non-material cultural heritage,if the protection and the exploitation go on parallel,both protection and exploitation can be achieved.Therefore,parallelism is the effective way to resolve the contradiction between protection and exploitation.