许昌旅游发展的SWOT分析及对策研究

SWOT Analysis and Countermeasures of Tourism Development in Xuchang City

在实地调查的基础上对许昌市旅游资源和发展现状进行了SWOT分析,并提出集中力量建设一两个精品景区、加大旅游宣传、合理开辟旅游路线等发展对策.

Based on the survey of tourism resources in the city, the author analyses the present situation of Xuehang city tourism industry through the SWOT theory. Meanwhile, the author puts forward some countermeasures such as making great efforts to construct a few classic scenic spots, propagating tourism resources, opening up tourist lines reasonably.