宜州市打造刘三姐文化旅游品牌的调查与思考

An Investigation and Review of the Creating of Liusanjie as a Cultural and Tourist Brand by Yizhou City

宜州市拥有打造刘三姐文化旅游品牌的多项有利条件。该市为打造这一旅游品牌采取了有力措施,取得了较好成效,但也存在一些问题。做大做强宜州市刘三姐文化旅游品牌,应当遵循可持续发展原则、完善旅游基础设施、营造刘三姐文化氛围、加快景点景区建设、精心开发旅游商品、加大人才培养力度和加强旅游宣传促销。

Yizhou City boasts many advantages to create Liusanjie as a cultural and tourist brand. It has adopted some powerful measures for the creation of the brand, achieving preliminary results yet with some problems. To create a bigger and stronger brand, it is necessary that the principles of sustainable development be followed, the tourist infrastructure be improved, a cultural atmosphere of Liusanjie be created, the construction of scenic spots be accelerated, tourist products be tapped, and the training of personnel and the promotion of the tourist brand be strengthened.