解析包装的符号传播语义

On Symbol Propagated Semantics in Packaging Design

通过分析如何将符号传播更好地运用在包装设计上,从不同视角解释了符号传播与包装设计的关系。指出符号传播在包装设计中如何灵活运用,并对其在包装中的可变性因素进行了全面分析。从符号学的角度来看,包装其实是由结构、图形、材料、色彩和文字符号等组成的一个符号系统,设计师通过对这个符号系统中的符号元素进行创新、加工和整合,设计出蕴含各种文化价值的包装。

The ways to better apply symbol propagation in packaging design were analyzed. Relations between symbol propagation and packaging design were explained from different view angles. The changeable factors of symbol propagation in packaging design were analyzed. From the semiotic point of view, packaging is a symbol system composed of structure, graphics, materials, colors, and symbols. Designer design package of various cultural values through innovation, processing, and integration of symbol elements in the system.