摘要
传统的文化价值观念在广告中的渗透改变了广告单纯的经济社会产物的角色,并使其成为一种新的文化形式。对传统文化在广告中的运用和传统文化在广告传播过程中产生的影响进行了阐述。
The interpenetration of traditional idea of culture values into advertisements has changed the role of the pure economic social production, and made it a new culture form. The application of traditional culture in advertisements and the impacts of traditional culture on advertisement in the process of broadcasting were expounded.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第10期187-188,共2页
Packaging Engineering
关键词
广告
传统文化
价值观
advertisement
traditional culture
values
