试论国际贸易中文化触觉的生成

Analysis of the Formation of Cultural Sense in International Trade

随着经济全球化趋势的不断发展,国际贸易活动日益频繁,对于新型的外贸人才而言,文化触觉可以有效消解文化壁垒和冲突,根据不同国家的贸易需求,发现商机,从而建立起系统的国际营销渠道。因此,高校应该系统的培养外贸人才的文化触觉。

With the developing trend of economic globalization, international trade cooperation is expanding incre asingly. The new type of foreign trade talents who have a sense of culture can help resolve cultural barriers and conflicts effectively, catch the opportunity of business according to the needs of trade in different countries, and establish systemic international marketing channels. Therefore, the paper suggests that universities should system atically cultivate the foreign trade talents who have a sense of culture.