电视传媒如何应对视听新媒体的挑战

How Can TV Media Face the Challenge of Audio-Visual New Media

20世纪的传媒业是报刊、广播和电视三足鼎立。进入21世纪,以互联网宽带技术、数字制作传输技术和无线通讯技术为基础派生出的视听新媒体,则将这种局面完全打乱。以图像、视频为主要特色的传统电视产业面临着彻底而深刻的变革,电视传媒只有积极拥抱视听新媒体,开发视听新业务,培育视听新媒体产业,实现传统电视媒体与视听新媒体的优势互补和联动传播,方能在未来的媒体格局中继续保持优势地位。

The media in the 20th century was the tripartite confrontation of newspapers, radio and television but when it comes to the 21st century, the old circumstances have been altered by the audio- visual new media that is the product of technologies of the Intemet, digital making and transferring and wireless communication. The traditional TV industry characterized with image and video needs a thorough reform. The only way to keep its superiority is to actively absorb the audio - visual new media, establish and develop businesses of the audio - visual new media and achieve the complementary and communication linkage of the traditional TV media and the audio- visual new media.