后奥运时期村落农民对北京奥运会认知与态度研究

Cognition and Attitude of Village Peasants on Beijing Olympic Games after the Olympic Games Time

运用问卷调查、比较分析、数理统计等研究方法,就不同地区村落农民对北京奥运会的认知情况进行地域上的横向对比分析,并就部分人口学变量下的村落农民对北京奥运会的态度进行了比较分析。研究认为,村落农民对北京奥运会的认知程度尚处于较低水平;从村落农民对北京奥运会的态度来看,男性较女性更积极,在年龄结构上,青少年态度最积极,老年次之,中年最消极,在文化程度与家庭人均年收入上,文化程度越高态度越积极,家庭人均年收入越高态度也越积极。

By using the method of investigation, comparative analysis, mathematical statistics, a comparative analysis in different areas of the cognitive situation of Beijing Olympic Games, and a comparative analysis the attitude in demographic variables on the part of village peasants were analyzed. The result showed that the cognition level of the Beijing Olympic Games is still at a relatively low in village peasants. From the village peasants point of view the attitude of the Beijing Olympic Games, men had a more positive attitude of the Beijing Olympic Games than women, in the age structure, young people had the most positive attitude, old age followed, middle-aged had the most negative attitude, in the education level and family income per capita, the higher education level the more positive attitude, the higher family per capita income the more positive attitude.