日本传统报业与新媒体的整合

Integration of Japanese Traditional Newspapers and New Media

由美国次贷危机引发的金融危机,正在影响全球大多数国家的不同产业和经济领域,在全球金融危机的背景下,日本传媒业虽然遇到了发行量和广告量双双下滑的困境,但也正是在这样的背景下促成了日本传统报业和网络等新兴媒体的资源整合和技术更新,给报业的发展带了崭新的发展前景。

The financial crisis aroused by the U. S. sub-prime mortgage loan crisis is affecting most countries in the world in different industries and economic spheres. In the background of the global financial crisis, Japan＇ s media industry has to face the difficult position that both circulation and advertising decline. But the difficult position facilitates the integration of Japan＇ s traditional newspapers and new media（ such as Internet）. The difficult position is helpful for the technical innovation and brings a completely new prospect for the development of the newspaper.