汶川地震后捐款从众现象分析

The Social-psychological Analysis of the Donation Conformity after the 5.12 Earthquake in China

把宏观层次的社会结构与微观层次的个体心理状态联系起来分析汶川地震后捐款从众现象,指出了社会结构怎样作用于人们的心理、影响了人们的行为。从众是震后捐款不可忽视的现象。其既是当前社会秩序和社会结构安排的结果,也是我们传统慈善文化和善的等级化的体现,并在大众媒体的刺激、示范与压力下得到了最大程度的扩展。通过从众反思我们的慈善行为,笔者倡导的就是在现代慈善意识浸润下的"常态"慈善。

According to the macro aspect of the social structure and micro aspect of the state of personal psychology, we can analyze the phenomenon of conformity and point out how the social structure affect people＇s psychology and behaviors. Conformity is an important phenomenon after the donation of earthquake. It is not only the result of the arrangement between the social order and social structure, but also the presentation of our traditional charity and the grade relation of goodness, which is expanded under the stress of the mass media. Aocording to the conformitY, by rethinking charity behavior, the author proposes ＂constant state＂ charity under the soak of the modem charity consciousness.