购买水产品决策外部影响因素研究

Investigations on the External Influencial Factors of Decision-making on Buying Aquatic Products

研究城市居民购买水产品决策过程中的外部影响因素对市场经营者、消费者和政府部门都具有一定的指导意义。在对淮安市182位购买者调查的基础上,运用因子分析方法从11个可能影响购买者决策的维度中提取了4个影响因子,实证表明这4个影响因子解释了水产品购买决策外部影响因素的大部分。

Study of external factors about decision - making process to purchase aquatic products has some indicators significance on the market operators, consumers and government departments. On the basis of investigation on 182 buyers in Huai＇an, the paper extracts the four impact factors from the 11 dimensionalities that may affect the buyers decisions by using factor analysis. The result shows that the four impact factors explain the the majority of purchasing decision of aquatic products external factors.