摘要
在现代网状经济条件下,城市政府通过引入第三方相关利益者参与到城市营销中不仅弥补城市营销成本,而且使城市营销走出单一的直线营销思维。理论和实践证明,第三方城市营销模型将给现代城市营销提供重要的思路。
Under the condition of modem netted economy, The city government introduces the third - party relevant interests person. It not only remedies the urban cost of marketing, but also makes the city marketing go out of single straight line marketing thinking. The theory and practice show that the third - party city marketing model will provide important thinking for city marketing.
出处
《商业研究》
CSSCI
北大核心
2009年第10期98-101,共4页
Commercial Research
基金
宁夏高等学校科学技术研究重点项目资助课题(2007)
北方民族大学校级课题
项目编号:2006Y013
关键词
城市营销资源
城市营销价值
城市营销成本
第三方城市营销模式
city marketing resources
city marketing value
city marketing cost
third - party city marketing model
