我国蜂蜜贸易国际竞争力的比较分析

Comparative Analysis on the International Competitiveness of China Honey Trade

根据FAOSTAT和中国统计年鉴等提供的最新数据,在运用市场占有率、显示性对称比较优势分析和综合竞争力分析的基础上,综合测算和分析了我国蜂蜜贸易竞争力的变化。结果表明,2002年后我国蜂蜜的竞争力不降反升,已超越加拿大,但较阿根廷低。原因在于2002年以来,我国蜂蜜质量的整体提高和蜂蜜营销能力的增强,直接导致国际竞争力得到提高。因此,要提高我国蜂蜜的国际竞争力就要转变长期依靠价格竞争的方式,着重蜂产品质量和企业营销能力两个方面的提高,变贸易劣势为优势。最后,提出了增强我国蜂蜜国际竞争力的六条建议。

Using the latest information provided by FAOSTAT, China Statistical Yearbook, etc., based on applying study methods including analysis of market share, RSCA, CCI, etc., this paper makes a comprehensive evaluation and analysis on the new changes in the international competitiveness in honey trade both of China and other major competitors. The results show that China honey comprehensive competitiveness has been on the rise since 2002 and now has surpassed Canada, and is only weaker than Argentina. The reason is that the quality of China honey and the marketing ability of China honey trade have been improved since 2002. Therefore, the paper suggests in conclusion that to improve China international competitiveness of honey trade, China should learn to compete in the quality and marketing ability instead of depending on low price as we have been doing, so that to turn a trade disadvantage into an advantage. At last, the paper puts forward six to-the-point proposals for enhancing the international competitiveness of China honey trade.