摘要
高职院校形象是一种重要的无形资产，直接关系到学校的生存和发展。文章对高职院校形象内涵、功能进行了分析。并提出塑造良好形象的主要途径。
The image of vocational colleges is important and intangible asset, directly relating to survival and development of colleges. Connotation and function of vocational colleges＇ image is analyzed in this paper, and meanwhile means of establishing a good public image are put forward.
出处
《温州科技职业学院学报》
2009年第1期1-3,共3页
Journal of WenZhou Vocational College of Science And Technology
关键词
高职院校
形象
塑造
Vocational college
Image
Establishment
