谈地方台栏目品牌的打造——从《看龙岩》运作看电视栏目品牌的打造

On brand building of local TV stations——Building of column brands from the operation of "Watching Longyan" column

如今的电视,上百个频道可供观众选择,与中央、省级电视台相比,没有任何优势的地方电视台,要想在众多频道中分得一杯羹,扬长避短无疑是重要而明智的选择。通过龙岩电视台《看龙岩》栏目近三年的成功运作,地方台电视栏目应实施品牌战略,发挥地域优势,以赢得生存和发展。

Turning on the TV, hundreds of channels are available for viewers to choose from. Compared with central and provincial TV stations, local stations have no advantage. How to win a share in so many channels？ Developing their own strengths and avoiding the shortcomings is undoubtedly an important and wise choice. Based on the successful operation of the column ＂Watching Longyan＂ in Longyan TV station during the past three years, it proposes that local stations should implement brand strategy and play geographical advantages so as to win the survival and development.