摘要
Arecent McKinsey study projects that more than zoo Chinese cities will have over one million inhabitants in 15 years＇ time. As the Chinese market matures, a number of our clients are already expanding their reach from traditional tier-one cities like Beijing, Shanghai, Guangzhou and Chengdu into tier-two provincial capitals and even tier-three and four local dries. This places new demands on how communicators understand local consumers and coordinate nationwide communicafions efforts to achieve synergies and advantages of scale.
