利用虚拟经营创业及品牌在其中作用研究

Research on the Effects of Brand in Virtual Operation

本文通过对创业经营的过程进行研究，讨论了无形资源和有形资源在虚拟经营中的作用，肯定了无形资源在虚拟经营中的核心地位，并对如何利用品牌这种虚拟资源进行创业以及创业的过程进行了论述，以期在虚拟经营理论方面有所突破，并对利用无形资源进行创业实践有应用价值。

The paper discusses the roles of the intangible and tangible resources in the virtual operation, affirms the core position of intangible rescources, and describes how to make use of brand- an intangible resource--in enterprise and the entrepreneurial process. The paper expects to make a breakthrough in vintual operation theory and to show the application value of intangible resources.