制定涉外服务定价策略需要互动视角

On a Reciprocal Point of View in External Service Pricing

作为一种本土供方与外国顾客接触的活动和供方内部活动所产生的结果,涉外服务产品在定价方面具有不同于工业和消费品的特征。基于入境旅游服务企业所面临的产品定价策略问题,本文对其产品定价方法和相应问题进行探讨,认为注重互动视角,可以制定更符合涉外服务企业特点的定价策略。

International services are distinctive from the manufacturing or consumer products, due to the interactive process of local supplier and foreign customers involved in its making. Based on the analysis of the pricing tactics as well as difficulties, reflections on pricing tactics for the service products are presented. The interactive perspective is in line with international service business when it comes to the pricing tactics.