国内动画的受众培养策略分析

The Analysis of the Strategy on Training Animation Audience in China's Mainland

面对国内外动画产业飞速发展的现状和潜在的巨大文化影响力,尤其是"十七大"报告提出了文化大繁荣大发展的命题,动画作为文化创意产业的组成部分之一,也是培育新的文化生态,推进文化创新的重要动力。在此背景下,针对动画产业普遍出现的认识误区,通过分析个案并结合产业发展的生态环境,归纳出动画受众培养的具体策略。

With the rapid development of domestic and foreign animation industry＇s current situation and the great potential of cultural influence,in particular,the report to the seventeenth national congress put forward proposition,promoting vigorous development and prosperity of socialist culture,animation as one of the components of the cultural and creative industries is also an important driving force,fostering new culture ecology and promoting culture innovation.In this background,the paper aims at ubiquitous misunderstandings concerning animation industry,analyzes the cases in conjunction with the ecological environment of the animation industry development.Based on the above,the article aims to improve the ecological environment of training animation audience from producing to broadcasting.