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婴幼用品与玩具业融合风潮涌动

Is It Baby Article or Toy? Both!
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摘要 不知从何时起,婴儿推车、婴儿床、学步车、游戏垫、奶瓶等婴幼儿用品的外形、设计、甚至是采购人群,与玩具的界限不再泾渭分明,在产品、生产与销售渠道等方面呈现越来越浓烈的融合趋势。随着行业的发展,婴幼玩具产品的不断推陈出新,用品与玩具融合似乎已经成为厂家、商家们突围而出的新方向。 We are not sure that from when baby strollers,cribs,baby walkers,activities mats,nursing bottles and allother baby and infantarticles share less and less difference with toys in appearance,design or even purchasers.The two trend to blend nicely in product,production and sales channels.Up to now,it has no long been an illusion for the fusion of articles for baby and infant and toys.As the development of the industry,it has become a new direction in which makers can seek a breakthrough.
出处 《中外玩具制造》 2009年第10期14-16,共3页 Toy Industry
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