“红顶”绿地

Greenland Group's Low-key Expansion

这家声称即将超越万科的公司,如何借助与政府的密切合作。

For Greenland Group(Greenland), 2008 was a year that is worth looking back on.When most companies have been busy with strategic retrenchment due to the influence of the financial crisis,Greenland is one of a very few that choose to expand.In a depressed land market,Greenland bought more than 210 hectares of land at an extremely low price from the last half of 2008 to the first half of 2009,and became one of a very few real estate companies that has successfully mastered the art of bottom-fishing. At the same time,Greenland has started marching towards the energy industry:buying several coal mines and cooperating with ChinaCoal,the tycoon in the industry that is helping Greenland grow up as a leading regional energy company during its early stages. In March 2009,Greenland starting the operation of its microfinance company,a company that has the largest amount of registered capital for its kind in China, and thus announced its ambitions in the finance industry. In 2008,the year that most companies were suffering from a'hard lime', Greenland not only'bottom fished'successfully in the real estate market, but also entered the energy and finance industry w ith a rate of growth of 40%.The question is now:can Greenland sustain such strong driving force for its future development? In mid August China Entrepreneur reporters lifted the veil of this low-key company by engaging in exclusive interviews with the chairman of Greenland,Zhang Yuliang,as well as one of the company's several vice presidents, and some of its middle-level cadre.